01
AI becomes index-linked to EBITDA.
And then so does whoever runs it. We refuse to be that consultant. Outsourcing your AI long-term is a structural risk most boards haven't priced in yet.
Sustainable AI Practice / est. since AI mattered
Don’t outsource
your AI.
The moment AI gets index-linked to EBITDA, so does the consultant who runs it. That’s dangerous. We’re the stabilizer wheels, not the bike.
Phase 1 / We build alongside you. Leaders, training, pilots and governance going up together.
SECTION 01The premise
SECTION 02
The principles
Five things we actually believe
without the hedge.
02
60–75% of your team already uses shadow AI.
Unregulated, uncontrolled, often badly. The fastest way to unlock value isn't building something net new, it's replacing the chaos with approved tools, training, and governance.
03
Buy-in before build.
Most AI failures are change-management failures dressed up as technical ones. We start at the top, drive understanding, then earn momentum bottom-up.
04
Real-Time Discovery, not the six-week report.
We solve what we can while we discover it. Quick-win tools. Live training. Mentoring a leader. Value from day one, not day thirty.
05
Out within 18 months.
A truly sustainable AI practice shouldn't rely on us forever. Whether that's a clean exit or a light-touch advisory role, we scale back as you scale up.
SECTION 03
The framework
5 steps.3 tracks.Running in parallel.
Most consultancies run sequentially: strategy, then design, then build, then change. We run them at the same time, because the muscle only forms when leadership, the org, and the tech are stretching together.
Week 0
Wk 3
Wk 6
Wk 9
Wk 12+
Handover
03Wk 3–5
Real-Time Discovery
We solve what we can while we discover it. Value from day one, not day thirty.
Instead of spending six weeks learning about your problems, we solve what we can while we discover it.
SECTION 04
In practice
Five engagements.
Five industries. One method.
Challenge
Internal silos between science and sales were slowing decisions and disconnecting research from commercial value.
What we did
A one-day Inspiration AI workshop with executives, ending with a prioritised AI roadmap covering soil-health automation, predictive client reporting and cross-team collaboration tools.
Inspiration Day
Download one-pager →20%
Reduction in operational bottlenecks (target)
1 day
From zero to a structured AI roadmap
Aligned
Science + sales on a unified AI strategy
“It was awesome to use AI to plan for AI. Small steps, big impact.
SECTION 05
Where we work
Nine sectors.
One constant: high stakes for getting AI wrong.
We work where a botched AI rollout is measured in regulatory exposure, staff attrition, or a board that loses confidence in the programme. Low-stakes sandboxes are not our territory.
Financial Services
Insurance
AgTech & Agriculture
Climate & ESG
Consumer & Social Platforms
AI Platforms & Research
Portfolio & Investment
Broadband & Telecoms
Enterprise Training & L&D
SECTION 05
What we don’t do
The standard playbook
- Build dependency on a retainer.
- Roll out the shiny demo.
- Throwaway POCs that vendor-lock.
- Plan the next SOW from week one.
- Six-week strategy report on day thirty.
- Index our fees to your EBITDA.
SoftHouse
- Build the muscle inside your org.
- Replace shadow AI with approved tools.
- Pilots designed as blueprints with handover.
- Plan our exit from week one.
- Real-Time Discovery, value from day one.
- Index our success to your AI maturity.
Start here
Book an Inspiration Day.
One day. Your leadership team in a room with us. We leave you with a prioritised AI roadmap, a list of quick wins worth chasing, and a clear-eyed view of what your people are already doing with AI behind your back. No commitment beyond the day.